You are just about to click the remote and change the channel when something on the screen holds your attention. It’s late at night, and the bluish light of the television flickers in a darkened room as broadcast programming has come to a close.

The hour of the infomercial has arrived.

The spokesman has promised an unbelievable demonstration you want to stick around and see. The product is exactly what you need to make your life that much easier!

You catch yourself staring at the screen, thinking that somebody is probably going to make a million dollars from this product, and all the while you know that the idea that’s been percolating in the back of your mind would work even better. It’s a product that can make people’s lives even easier; a concept that can make a million dollars!

But where do you begin?

You begin with this book. This is the book for every would-be inventor or designer who has ever dared to dream of bringing his or her very own product to the public through the world of direct response marketing—infomercials.

There are thousands of individuals out there with strong and novel ideas; there are thousands more just sitting on their revolutionary product ideas who don’t even know where to begin.

The information and tools I will supply to you in this book have applications far beyond infomercials and direct response marketing and provide valuable insights for anyone, anywhere, trying to sell anything. More so, it offers powerful examples for anyone looking to achieve their dreams on their own terms.